“Please accept this letter as notice that the property at 900 N. Atlantic Avenue, is a beach side resort and full service hotel under franchise agreement with Hard Rock International. Moreover, the luxury design of the hotel meets, and upon opening the operation of the hotel will meet, Hard Rock International’s aforementioned brand standards and franchise requirements, and comply with all operations and service requirements of Hard Rock. . .”
–Friday, February 23, 2018, letter from Hard Rock International to Volusia County Manager Jim Dinneen, ostensibly fulfilling the requirement for the permanent removal of our century-old heritage of beach driving for 410-linear feet behind the hotel.
“It’s going to be great for the people of Volusia County, having that quality of hotel in our area,” said Ed Kelley, Volusia County Council chair. “I never really had a ‘What if they didn’t do it’ plan, because I really was confident that they (Summit) would do what they said they would do all along.”
–Volusia County Council Chair and Shameless Corporate Shill Ed Kelley, speaking in the Daytona Beach News-Journal, Saturday, February 24, 2018
“Dinneen, meanwhile, praised the new Hard Rock as being as luxurious “as any hotel a hundred miles in any direction. Our expectations were very high, and they went beyond that,” Dinneen said of the hotel’s developers.”
—Daytona Beach News-Journal, “Hard Rock Daytona certified” – Saturday, February 24, 2018
The following photographs were taken at approximately 9:45am, Saturday, February 24, 2018, from the beach directly behind the Hard Rock Hotel Daytona Beach – a “4-Star” quality resort as determined and certified by the Hard Rock International corporation.
Those who hold high office and accept public funds to serve in the public interest would have us believe that this represents the very “jewel” of Daytona Beach resort hotels – as luxurious as any hotel within a hundred miles in any direction. . .
You be the judge.